Napier Finance

Brand Guidelines

This page details the fundamental elements of the Napier brand identity, ensuring consistency in the application of our brand assets.

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Logo Design

The Napier logo features three dynamic elements converging to form the 'N' symbol, signifying progress and growth. This design embodies our commitment to innovation and fluidity within the DeFi space. Complemented by the sleek DM Sans font, our logo reflects our brand's emphasis on clarity and precision, ensuring a strong visual identity.


Our symbol stands as a compact representation of our brand, ensuring recognition and distinctiveness even in limited space.

Color Palette

Napier's palette speaks volumes: Bright Napier Purple meets Navy and Additional Purple shades, embodying energy and depth. This blend reflects innovation and confidence, while white and black text add clarity and refinement.

Napier Purple#5A55F4
Napier Lite Purp#6E7CEC


At Napier, our typography is deliberate. Roobert Grotesk headlines exude sophistication, while DM Sans body text ensures clarity. This fusion reflects our commitment to modernity and accessibility, resonating with our audience effortlessly.

Headline Typeface


AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890()!@#$%^&*
Body Typeface

DM Sans

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890()!@#$%^&*

Usage Example

  • Sub-headlineDM Sans 18px
  • Display headlineSub-headline
  • Body textDM Sans 16px
  • ButtonDM Sans 16px
Core Technology
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