Brand Guidelines

This page details the fundamental elements of the Napier brand identity, ensuring consistency in the application of our brand assets.

Hero background

Logo Design

The Napier logo has three parallel lines that come together in a shape of an “E”, symbolizing forward movement. The clean, DM Sans font used alongside the logo reflects our brand's focus on clarity and precision.

  • Logo Design
  • Logo Design
  • Logo Design
  • Logo Design

Symbol

Our symbol serves as an alternative to the full logo when space is limited, ensuring our brand's identity remains distinct and recognizable at any size.

  • Symbol
  • Symbol
  • Symbol

Color Palette

Our brand palette showcases a vibrant, bright green—embodying vitality and growth—complemented by sophisticated shades of navy. These colours, mirroring our product, evoke innovation and trust, fostering a harmonious brand-product relationship.

  • Napier Purple
    #5A55F4

  • Napier Lite Purp
    #6E7CEC

  • #13161E

  • #F1F2F9

  • #FFFFFF

Typography

At Napier, our typography is deliberate. Roobert Grotesk headlines exude sophistication, while DM Sans body text ensures clarity. This fusion reflects our commitment to modernity and accessibility, resonating with our audience effortlessly.

  • Headline Typeface

    Roobert

    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890()!@#$%^&*

  • Body Typeface

    DM Sans

    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890()!@#$%^&*

  • Usage Example

    Sub-headline

    DM Sans 18px

    Display headline

    Sub-headline

    Body text

    DM Sans 16px

    Button

    DM Sans 16px

    Core Technology

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