Brand Guidelines
This page details the fundamental elements of the Napier brand identity, ensuring consistency in the application of our brand assets.
Logo Design
The Napier logo features three dynamic elements converging to form the 'N' symbol, signifying progress and growth. This design embodies our commitment to innovation and fluidity within the DeFi space. Complemented by the sleek DM Sans font, our logo reflects our brand's emphasis on clarity and precision, ensuring a strong visual identity.
Symbol
Our symbol stands as a compact representation of our brand, ensuring recognition and distinctiveness even in limited space.
Color Palette
Napier's palette speaks volumes: Bright Napier Purple meets Navy and Additional Purple shades, embodying energy and depth. This blend reflects innovation and confidence, while white and black text add clarity and refinement.
Typography
At Napier, our typography is deliberate. Roobert Grotesk headlines exude sophistication, while DM Sans body text ensures clarity. This fusion reflects our commitment to modernity and accessibility, resonating with our audience effortlessly.
Headline Typeface
Roobert
Body Typeface
DM Sans
Usage Example
- Sub-headlineDM Sans 18px
- Display headlineSub-headline
- Body textDM Sans 16px
- ButtonDM Sans 16px